Resources
The Pantora blog
Information and guides for local businesses to grow their business online. Learn the latest proven tactics to stay at the top of AI and search.
Research & Reports
52% of Consumers Now Use AI to Find Local Businesses, but 81% Check Before They Call
Half of consumers now use AI to find a local business. But 81% check reviews or another source before they call. Here's what they check and what to fix.
Natalie Frasier
Local Search & Reputation
AI Overviews Now Show Up on 83% of Searches for a Business Name
Google's AI now sums up most searches for a brand name. And if your business isn't showing up in AI answers, a competitor is. Here are 5 things to check.
Chris Martinez
Comparisons
Best Website Platforms for Local Businesses (2026)
We compared 6 website platforms for local businesses, from agencies like Scorpion to Wix and Squarespace, with 2026 pricing, pros, cons, and who each fits.
Adam Petrov
Growth Strategy
How to Compete Against Private Equity Companies Buying Up Local Markets
Private equity is buying HVAC, plumbing, pest control, and vet businesses in small towns. Here's what changes, and 6 ways independents can compete.
Natalie Frasier
Home Services
Only 11% of Contractors Fully Trust Their AI Tools
A new survey of 1,017 contractors shows most see AI as relevant, but only 11% trust it. Here are 5 takeaways and what to do about each one.
Natalie Frasier
Growth Strategy
Consumer Confidence Fell 6.7 Points: What Contractors Can Do
Consumer confidence fell to 81.9 in September 2026. Here's what the report says and 4 things contractors can do to keep winning jobs this fall.
Natalie Frasier
Answer Engine Optimization (AEO)
4 in 10 Local Businesses Never Get Recommended by AI
AI knows 99% of local businesses but never recommends 4 in 10 of them. See what the new data says and 5 steps to get your business recommended.
Chris Martinez
Answer Engine Optimization (AEO)
The New Website: From Website to Chat Interfaces
Chat interfaces are replacing the old website-first path. Learn how customers choose contractors in ChatGPT and Google AI, and how to show up.
Adam Petrov
Answer Engine Optimization (AEO)
What Do Local Businesses Look Like in AI?
Your business shows up differently in ChatGPT, Google AI Overviews, and Perplexity. Here's exactly what each platform displays, and what it leaves out.
Adam Petrov
Growth Strategy
Why Simple Home Service Websites Win More Jobs
Simple home service websites drive more jobs because they load fast, reduce distractions, and make it easy to call. Here's why less is more.
Adam Petrov
Growth Strategy
Purchased Leads vs ChatGPT Leads
Purchased leads vs ChatGPT leads: learn the real quality difference, what you’re paying for, and how to pick the right mix for your home service business.
Natalie Frasier
Local Search & Reputation
How to Get More Google Reviews for Your Business
How to get more Google reviews without begging. Use a simple request system, smart timing, and follow-up to build trust and win more calls.
Chris Martinez
Answer Engine Optimization (AEO)
What Are AI Overviews In Google?
What are AI Overviews in Google? They’re AI-written summaries shown above results that can change where calls go and which local pros get picked.
Chris Martinez
Comparisons
Pantora vs Thumbtack
Pantora vs Thumbtack comes down to control and cost. Compare pricing, lead quality, and long-term visibility so you can pick the right fit.
Natalie Frasier