Pantora

See what AI says when customers ask who to hire

See whether your business appears in AI answers, including ChatGPT and AI Overviews, and which competitors appear instead. Pantora uses those findings to automatically discover and prepare improvements to your website.

Customers use AI answers to compare local businesses and decide who to contact. You need to know whether those answers mention you or your competitors. Pantora checks the questions customers ask and shows you the results.

See where AI mentions your business, how it describes you, and how you compare with competitors.

See the answers your customers get

Pantora checks customer questions in AI tools such as ChatGPT and AI Overviews. It records whether your business appears, where it appears in the answer, and which competitors are mentioned.

100
questions per check

Compare your AI mentions with competitors

See which competitors appear in AI answers and how often they are mentioned. Track changes over time and focus on the businesses that compete for the same customers.

Trends
for your business and competitors

What AI says about your pricing and reliability

Pantora reviews how AI and the web describe your pricing, quality, service, responsiveness, reliability, expertise, and communication. You get a summary of your strengths and areas to review.

7
ways customers judge you, scored
What's included

Understand how your business appears in AI answers

See what AI answers say about your business and your competitors. Pantora uses those findings to identify information your website may be missing and prepare improvements for your approval.

  • AI answers checked automatically
    Customer questions checked in AI tools such as ChatGPT and AI Overviews, with your mentions and position recorded.
  • Competitors named instead
    A table of every competitor AI mentioned, how often, and the trend over weeks. Ignore the ones that do not matter.
  • Trends you can read
    See how mentions, average position, questions, and competitors change over time.
  • How AI describes you
    A summary of how your pricing, quality, service, responsiveness, reliability, expertise, and communication are described online.
  • Visits that came from AI
    Your website analytics flag visitors who arrived from an AI assistant and AI systems reading your site, month over month.
  • A monthly summary, written for you
    Each month Pantora writes a plain summary of what moved, and the dashboard card keeps mentions and questions in view.
Guide

How AI visibility works for a local business

Why customers ask AI assistants who to hire, what those answers are built from, and how to track and improve yours.

See how customers find you in AI answers

Customers can use AI answers, including ChatGPT and AI Overviews, to research services and compare local businesses. The answers may name companies, describe their work, and link to sources. Knowing whether your business appears gives you another view of how people can find you.

AI visibility is different from a Google search ranking. Answers vary with the question, location, platform, and time of the check. Pantora checks relevant customer questions and records your business and competitors, so you can compare answers over time.

  • who is a good roofer in marietta
  • best family dentist near me
  • which hvac company should i call

Check customer questions and track the answers over time

AI answers can change between checks, so one result does not tell the whole story. Pantora checks questions about your services and service areas in AI tools such as ChatGPT and AI Overviews. It records whether your business appears, where it appears in the answer, and which competitors are named. Comparing those results over time helps you understand where you are being found.

The summary shows mentions, average position, questions checked, and competitors named. Trends help you compare checks over time. You can open a question to see whether your business appeared and who else was mentioned, or use the competitors view to see which businesses appear regularly. Competitors that are not relevant to your business can be dismissed.

Where the questions come from

What AI answers can draw on

AI tools may draw on your website, reviews, business listings, and information published elsewhere. Useful service pages and consistent business details give these tools more information to work with. Recent, honest customer reviews also help people understand the experience your business provides.

Pantora also reviews how your business is described online: pricing, quality, customer service, responsiveness, reliability, expertise, and communication. The summary helps you spot concerns that may need attention. For example, reviews about slow callbacks can show a need to improve how calls are handled. You can then track how those descriptions change as you update your website and respond to customers.

How Pantora handles your reviews

Use competitor findings to guide improvements

Competitor comparisons help you decide what to improve. If AI answers mention another company for a service you offer, check whether your website clearly covers that service. Pantora uses those findings, along with customer searches and page performance, to prepare answers and updates for your approval. It also tracks results over time so you can see whether your business appears more often.

Your website, Google Business Profile, and reviews all deserve attention. Keep services and hours accurate, answer useful customer questions, and respond thoughtfully to reviews. Pantora brings this work together with search and competitor tracking. You can also check visits referred by AI tools and activity from AI crawlers, while keeping those measures separate from leads and revenue.

Google rankings, tracked the same way

What tracking can promise, and what it cannot

No business controls what an AI tool recommends. Pantora tracks your business in AI answers, including ChatGPT and AI Overviews, and compares the results with local competitors. You need a live, verified domain for tracking. The first checks establish a starting point; later checks help show whether mentions and descriptions are changing.

Your free report gives you an initial look at how your business appears. The subscription adds ongoing tracking, competitor comparisons, and proposed website improvements. You can see which questions mention your business, which competitors appear, and whether your changes are helping. Results take time and vary by business and market.

See pricing
Free report

See what AI says about you

Get a free report on your business, local competitors, and AI mentions. No card required.

Takes about a minute · Your real business, your real competitors

Frequently asked questions

Common questions about AI visibility.

Talk to our team

Pantora checks AI answers, including ChatGPT and Google Gemini. It uses questions about your services and service areas, recording whether your business appears and which competitors are mentioned. Website analytics also show visits from AI assistants.

No, and be wary of anyone who says they can. What Pantora does is track whether you are mentioned, show you which questions and competitors you are losing to, and do the work most likely to change it: answer pages, automatic website improvements, reviews handled, a complete Google profile. The chart shows whether it worked. Nobody can promise the answer.

From your own business. Pantora builds a library of the questions customers ask about your services and service areas, publishes the answers on your site and your answers page, and those same questions are what it asks the assistants. You can add, edit, or archive questions any time, and the library shows rank, mentions, and competitors per question.

AI tools can give different answers to the same question. Pantora tracks mentions, average position, and competitors over time so you can see a pattern across checks. A single answer is useful context, but it does not establish a trend.

It summarizes how AI and the web describe your pricing, quality, customer service, responsiveness, reliability, expertise, and communication. It draws on what is written about your business online. Use it to spot strengths and concerns, then review the underlying information before deciding what to change.

Visibility tracking can use your existing website once you verify its domain. Automatic website improvements need a site Pantora hosts so approved changes can be published and measured. Your existing site can stay live while the new one is prepared.

A first look, in about a minute: what AI says when asked about your kind of business in your town, whether you came up, and who did. It is a snapshot, not the reports over time, but it is your real business and your real competitors. From there, the trial adds the automatic checks, the trends, and the work to improve them.