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AI websites for law firms

We build your firm a website with a page for each practice area, and Pantora improves it so more people request a consultation.

People looking for a lawyer usually have a specific problem and a short list of firms. They want to know whether you handle their kind of matter. Pantora makes sure your website answers it for every practice area.

AI website for law firms

A law firm website that brings in consultations

We start from your practice areas, attorneys, and fees, and a designer finishes the site with you before launch.

  • County and city pages
    A page for each county and city you practice in.
  • Every practice area, in every location
    Each practice area gets a page for every county you serve.
  • Client reviews from Google
    Google reviews appear on your site as clients post them.
  • Short multi-step intake forms
    Visitors pick the practice area, then a good time to talk, one step at a time.
  • AI chat trained on your firm
    It answers questions about your practice areas and hours from your pages, then asks for contact details.
  • Automated SEO for Google and AI answers
    Pantora tracks practice-area searches and AI answers in your county, then drafts improvements for you to approve.
A Pantora website design.

How your firm’s website brings in consultations

Show up when someone searches for a lawyer

Pantora tracks your rankings for searches like “lawyer near me” and “estate planning attorney,” and which firms outrank you. It also checks whether ChatGPT names your firm.

#1
on Google for “lawyer near me”
Answer first questions at any hour

The AI chat answers questions about your firm from your own pages, like which matters you take, then asks for a name and number for your intake team.

+20
more new-client inquiries a month after a year
See which practice areas bring in revenue

Every inquiry records the page behind it and what the matter was worth once you were retained. Pantora uses that to decide which practice area pages to build next.

$39,600
in new-client fees a month after a year
Practice areas

A page for each practice area you take

People search for their problem, like a divorce or a will, so each practice area below gets a page of its own.

  • Personal injury

    The injury cases you take and how contingency fees work.

  • Family law

    Divorce, custody, and support matters, and how the first consultation works.

  • Estate planning

    Wills, trusts, and powers of attorney, and whether you offer flat fees.

  • Criminal defense

    The charges you defend and the courts you appear in.

  • Business law

    Formation, contracts, and disputes for local businesses.

  • Real estate law

    Closings, title issues, and landlord-tenant matters in the counties you cover.

Law firm marketing guide

What people check before they call a law firm

How clients choose a firm and how Pantora keeps your site improving.

Give each practice area its own page

Someone searching for help with a will isn’t looking for a firm that does everything. Each practice area you take should have its own page, and larger areas need pages for the common matters inside them. Explain the process in plain terms and say how you charge. AI assistants match questions to these pages, which is why local SEO for law firms starts here.

  • Which lawyers near me handle probate?
  • Which estate planning attorneys nearby charge flat fees?
  • Who handles custody cases in my county?
  • Which law firms nearby offer free consultations?
  • What should I bring to a first legal consultation?

Explain how a consultation works

People put off calling a lawyer because they don’t know what the first meeting involves. Say whether consultations are free or paid, how long they run, and what to bring. Every page should offer a short request form and a number to tap. Requests go into one lead pipeline, so none of them sit unanswered in an inbox.

Show who your attorneys are

Before they call, people want to know who they’ll be working with. Give each attorney a profile with their law school, bar admissions, years in practice, and the matters they handle most. Recent Google reviews matter too, and Pantora keeps them on the site as they come in. These details also help AI assistants match your lawyers to the right questions.

Follow your state bar’s advertising rules

Lawyer advertising rules are set by each state bar, and they differ from one state to the next. Tell us which states you’re admitted in, and have an attorney at the firm review each page before it goes live. We write factual pages without promising results, and Pantora publishes nothing without your approval. That includes the pages it drafts after launch.

How Pantora keeps improving your firm’s site

Pantora checks your rankings against nearby firms for each practice area, and asks ChatGPT and Google’s AI the questions people ask before hiring a lawyer. If a competing firm starts showing up for estate planning in your county, it drafts the page changes that could help, and explains why. You approve each change. This is the AI growth engine.

Inquiries and revenue

More consultations and more revenue

See the inquiries your website brings in and what those matters were worth.

New-client inquiries per month
2.5×
more inquiries than in month one
New-client fees per month
+154%
more fees than in month one
AI marketing for attorneys

The site keeps improving while you practice

Pantora watches practice-area searches in your county and the firms ranking above you. You approve every change it drafts.

Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#1
ChatGPT
Recommended
Leads a month
33
Booked revenue
+154%
Watches your market
Rewrites and expands your site
Grows your business
Free law firm report

See where your firm ranks in your county

Your report scores the firm against others nearby before you spend anything. No card required.

Takes about a minute · Your current site stays live
What the report checks for a law firm
  • Where you rank for your main practice areas in your county
  • Whether ChatGPT and Google’s AI name your firm
  • Which firms rank above you, and their review counts
  • Practice area and location pages your site is missing

Questions lawyers ask us

For attorneys and firm administrators.

Talk to our team

The chat can only repeat what your site says, like your practice areas and how consultations work. For anything about a visitor’s own matter, it takes a name and number so your team can follow up.

You do, with our help. We write factual pages about your practice areas and process, without promising results. Rules differ by state bar, so an attorney at your firm reviews each page before it’s published.

It runs next to it. Consultation requests arrive in Pantora with where each came from, while conflict checks, case files, and billing stay in your current software, where your team runs intake.

Yes. A solo practice needs an AI website with pages for each practice area and county as much as a larger firm does. Pantora’s AI marketing drafts the ongoing site work, and you approve changes between client meetings.

Yes. Tell us which practice areas you want more of, and those pages get the most depth. After launch you approve or skip each draft, so the work stays on those areas.

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