Help prospective clients find your business and book a legal consultation. Pantora brings together your law firm website, local SEO, and AI call answering, with pages covering practice areas, attorney experience, and consultation options.
Your Business
38of 100
Online ScorePoor
RankingsPoor8/20
LocalPoor6/20
SEOFair14/30
AI answersPoor10/30
Who’s beating you on Google
1stCompetitor A4.938/40
2ndCompetitor B5.036/40
3rdCompetitor C4.833/40
8thYour Business4.919/40
9 problems are costing you leads:
No service area pagesNearby cities can't find you in search.
Missing from the Google Map PackNearby customers can't find you on Maps.
+ 7 more problems found
You’re losing business until you fix these:
ChatGPT recommends competitorsAI assistants never mention your business.
AI Overviews recommend competitorsGoogle's AI answers send customers elsewhere.
Low keyword density on service pagesYour pages barely mention what you do.
Missing H2 headingsGoogle can't read your page structure.
Weak service page structureThin content ranks behind competitors.
Improve your score to win more jobsFix it with Pantora
People looking for a lawyer need to know whether your firm handles their type of case. Your website and reviews help prospective clients decide whether to contact you. Pantora helps you get found on Google and in AI answers, then responds when customers call or text.
Legal marketing that helps you get more customers.
Pantora tracks your rankings and local competitors for searches about practice areas, attorney experience, and consultation options. It uses that data to prepare improvements to your website and listings, helping customers find you on Google and in AI answers.
#1
on Google for lawyer near me
Lawyernearme
Nearby business
Local business
Your business
4.9
#1
Help customers take the next step
Pantora answers calls, helps respond to texts, and captures inquiries about practice areas, attorney experience, and consultation options. Your team gets the details to follow up. With scheduling set up, customers can book through your website, forms, or texts.
24/7
AI call coverage when you need it
Your business
Incoming call
Connecting
I was rear-ended last week, do you offer a free consultation?
We do. I can book you with an attorney Thursday at 3pm. What is your name and best number?
AI answers · Qualifies the job · Saves the details
Qualified lead captured
Summary saved to your pipeline
~$7,500
Pantora keeps your law firm growing
Pantora uses customer searches, competitor data, and your results to automatically discover and prepare improvements. Build your website’s coverage of practice areas, attorney experience, and consultation options, with changes ready for you to review.
Pantora starts building your law firm website during signup. Our design team reviews and improves the design, content, and service coverage with your input before launch. Hosting on your own domain is included.
A page for every practice area
Personal injury, family, criminal defense, estate planning, and more, each written for how clients search.
Attorney profiles that carry weight
Each lawyer with bar admissions, education, notable experience, and the matters they focus on.
Fees and consultation pages
Contingency, flat fee, or hourly, explained plainly, with what a first consultation includes.
County and city pages
One page per court jurisdiction and community you serve, so nearby clients find you.
Client reviews, kept current
Google reviews pulled onto the site as they come in, without anyone copying them over.
Consultation booking on every page
A short intake form and a tap-to-call number that route straight to your pipeline.
Live
Reviewed by our design team
Marlowe & Finch, one of Pantora's law firm website designs.
AI marketing for law firms
Keep your law firm marketing up to date
Pantora tracks your rankings, local competitors, customer reviews, and AI answers, including ChatGPT and AI Overviews. It uses those findings to automatically discover and prepare website improvements for your approval.
Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#2
Map Pack
Top 3
ChatGPT
Recommended
Booked jobs
+31%
Watches your market
Rewrites and expands your site
Grows your business
Track your results
More consultations. More revenue.
See which searches, pages, and inquiries lead to a legal consultation. Track leads and their value so you can understand how your marketing helps your business.
New client inquiries per month
3.1×
more leads in 12 months
36 leads
JanFebMarAprMayJunJulAugSepOctNovDec
Retained client revenue per month
+82%
booked revenue in 12 months
$52,800
JanFebMarAprMayJunJulAugSepOctNovDec
Legal marketing guide
How clients find a lawyer now
What changed in how people choose a firm, what AI reads before it recommends one, and how Pantora runs it for you.
Where new legal clients come from in 2026
People looking for a lawyer need to know whether your firm handles their type of case. People looking for practice areas, attorney experience, and consultation options can find local businesses through Google search, maps, and AI answers, including ChatGPT and AI Overviews. Your website, business profile, and reviews help them understand what you offer and decide whether to contact you. Clear service information and an easy way to get in touch give them a useful next step.
Every one of those answers is assembled from your website, your Google Business Profile, and your reviews. The assistant does not know your reputation at the courthouse. It knows what your site says about the matters you take, the attorneys who take them, the counties you practice in, how fees work, and what clients say afterward. The firm that states all of that clearly is the firm it recommends. That is what an AI website for law firms is built to do: make your firm the one a machine can read and put forward with confidence.
Which lawyer near me handles car accident cases?
How much does a divorce attorney cost?
Do I need a lawyer for a DUI?
Who does estate planning in my county?
What does a free consultation with a lawyer include?
Start with a page for every practice area you actually take, and a sub-page for the matters inside it. Not one personal injury page but pages for car accidents, truck accidents, slip and fall, and wrongful death. Not one family law page but divorce, custody, support, and adoption. Each page should explain the situation in plain language, describe how the process usually unfolds, state how you charge, and say what the first consultation covers. When someone asks an assistant whether they need a lawyer after a minor accident, the firm with a real page on exactly that is the one it names.
Then give both people and machines the credentials they check. A profile for every attorney with bar admissions, law school, years in practice, and the kinds of matters they handle most. A fees page that explains contingency, flat, and hourly arrangements without jargon. A page for each county and courthouse you appear in. A consultation page that says what to bring and what happens next. Google reviews pulled in and kept current. Structured data underneath so search engines and AI models can read every page. Pantora builds this on your own domain and maintains it as attorneys and practice areas change.
AI marketing for law firms without the agency retainer
Pantora tracks your local SEO rankings and competitors to see how your business appears for searches about practice areas, attorney experience, and consultation options. It also checks AI answers to see which businesses are mentioned. These findings help Pantora automatically discover and prepare improvements, such as a clearer service page, an updated search listing, or answers to customer questions. You see the reason for each proposed change and approve the work before it is published.
Getting found is one part of the job. Pantora also helps you respond when someone calls, texts, or asks about practice areas, attorney experience, and consultation options through your website. It captures the inquiry in your lead pipeline and can send follow-ups and review requests based on the workflow you set up. The lead’s source and conversation stay together, so your team can follow up with the right information.
Legal clients decide fast and rarely call back. The person served with papers, arrested overnight, or injured yesterday calls the first firm the search gave them. If it goes to voicemail, they call the second, and the second firm gets the case. The firm that answers first and books the consultation on that call is usually the firm that gets retained, regardless of who has the longer resume. Every hour an inquiry sits unanswered, the odds of hearing from that person again drop.
Pantora’s AI phone agent can answer using your business information and collect the caller’s details for your team. Customers can book an available time through your website, forms, or texts when scheduling is set up. The inquiry is saved so your team can confirm the next step with the customer. It shares your consultation fee or contingency arrangement if you have loaded them and takes a message for anything that needs an attorney. Behind the urgent cases, the planned ones keep coming: the estate plan someone has meant to do for years, the business choosing counsel for a contract. Those pages are already in place, and those calls are already answered.
Getting started with Pantora for legal
Pantora reviews your current website, Google Business Profile, and local competitors to establish where you stand. Your new law firm website starts with the information you provide during signup, including practice areas, attorney experience, and consultation options. Our design team reviews and improves the design, content, and service coverage with your input before launch. Your existing site can stay live while the new one is prepared.
Once your services, availability, and contact preferences are set up, Pantora can answer calls and texts, capture inquiries, and send follow-ups. It also tracks your search rankings and competitors to discover and prepare website improvements for your approval. Each lead includes its source and details, so you can see which pages and channels bring inquiries about practice areas, attorney experience, and consultation options. Results vary with demand, competition, and your starting point.
It is a law firm website built from your business information using AI, then reviewed and improved by our design team with your input. It covers practice areas, attorney experience, and consultation options, your service areas, and the details prospective clients need before contacting you. Pages include search setup to help Google and AI tools understand your business. Pantora hosts the site on your domain and prepares updates as your business and market change.
Pantora tracks your rankings for practice areas, attorney experience, and consultation options, your local competitors, and how your business appears in AI answers such as ChatGPT and Google Gemini. It uses those findings to automatically discover and prepare website improvements for your approval. Call answering, follow-ups, and review requests help you respond to the customers who contact you.
No. It asks what the matter involves, where and when it happened, and whether there is a deadline, then records a request for a consultation and passes the details to you. It shares the fees, hours, and locations you have set. Anything that calls for an attorney's judgment becomes a message, not an answer. Your team confirms appointment requests. Customers can book available times through your website, forms, or texts once scheduling is set up.
Yes. Each practice area gets its own set of pages, and the intake agent asks enough to route the inquiry to the right attorney or paralegal. Firms that want to grow one area and quiet another can tell Pantora which matters to prioritize, and the site and listings follow.
The agent gathers the caller's name, situation, location, and any deadline. It follows your instructions for transferring the call or taking a message, and saves a transcript and summary for your team. Your team decides the response and confirms any consultation.
You can keep your current website live while Pantora prepares a new one. Our design team reviews the design, content, and service coverage with your input before launch. Call answering, reviews, and tracking can work alongside your current site. Automatic website improvements run on sites Pantora hosts, and you decide when to switch your domain.
Your report and competitor comparison show where you are starting. Pantora then uses customer searches, competitor data, and your site’s performance to prepare improvements. Search rankings, AI mentions, and inquiries change at different rates, depending on your market and competition. Your dashboard shows progress so you can judge the results for your business.
