We build your plumbing website and keep improving it, so more homeowners find you on Google and in AI answers, and more of them book.
0of 100
Online ScorePoor
RankingsPoor0/20
LocalPoor0/20
SEOFair0/30
AI answersPoor0/30
Who’s beating you on Google
1stNearby plumbing co.4.90/40
2ndRooter franchise4.70/40
3rdFamily-owned plumber4.90/40
9thYour Business4.80/40
9 problems are costing you revenue:
No emergency plumbing pageLate-night searches land on your homepage.
Not in the Map Pack for drainsOther plumbers show above you on Maps.
ChatGPT names other plumbersYou don’t come up for burst pipe questions.
No water heater replacement pageTank and tankless searches go to competitors.
License number isn’t on the siteCustomers and AI tools can’t confirm it.
Suburbs you serve have no pagePeople in those towns can’t find you.
Newest review is a year oldCompetitors have more recent reviews.
+ 2 more problems found
Improve your score and drive more revenueFix it with Pantora
9:41
Your Business40Poor
Most plumbing websites are built once and left alone, while Google and AI answers keep changing. Pantora keeps working on yours. It adds pages for the jobs you want more of and improves the ones that aren’t ranking. You see the difference in your leads and your booked jobs.
Pantora tracks where you rank for the plumbing searches that bring in work, and where nearby plumbers rank. It checks whether ChatGPT and Google’s AI answers mention you, then drafts changes to help you rank higher.
#1
on Google for “emergency plumber near me”
Emergency plumber near me
AI Overview
Your businessis a top-rated choice nearby, with a 4.8-star rating and strong reviews from local customers. Your business
Nearby business
Local business
Your business4.8#1
A visitor with a question becomes a lead
The AI chat on your site answers visitors’ questions at any hour and asks for their name and number. Every chat, form, text, and call lands in your lead pipeline.
+26
more leads a month after one year
Your business
Can you replace a water heater this week?
We can help with that. What’s your name and number?
Dana Whitfield(512) 555-0142
Can you inspect a sewer line before we buy a house?
We can help with that. What’s your name and number?
Marcus Lee(512) 555-0187
How soon can someone look at a slab leak?
We can help with that. What’s your name and number?
Priya Nair(512) 555-0119
Message…
New leads0123
D
Dana WhitfieldWater heater replacement
M
Marcus LeeSewer camera inspection
P
Priya NairLeak detection
See which pages bring in the most revenue
Each lead shows where it came from and what the job was worth. You can see which pages bring in water heater installs and which bring in small repairs, and Pantora uses that to decide what to improve next.
We start the site from what you tell us at signup, and our designers finish it with you. It lives on your own domain, and your old site stays up until the new one is ready.
Service area and location pages
A page for each town you serve, written about that town, so nearby homeowners find you.
Every service, in every location
Each service gets its own page in each town you serve, because homeowners search for both.
Google reviews on the page
Your Google reviews show on your site and update on their own as new ones come in.
Multi-step forms people finish
The form asks one question at a time, like what’s wrong, where, and how urgent, so more people finish it.
AI live chat trained on your business
It answers questions using your services and service area, then asks for the visitor’s name and number.
Automated SEO for Google and AI answers
Pantora tracks your rankings and what AI assistants say about you, then drafts the next improvement for you to approve.
Live
Finished by a Pantora designer
A Pantora website design.
Plumbing services
Eight pages every plumbing site needs
A homeowner searches for the problem, not for “plumbing.” Each of these gets its own page on your site, in every town you serve.
Emergency plumbing
Burst pipes, overflowing toilets, and no water. The page says how fast you respond and what to shut off until you arrive.
Drain cleaning
Kitchen, bath, and main-line clogs, and when you snake, jet, or run a camera down the line.
Water heater repair and replacement
Tank and tankless, gas and electric, and whether to repair or replace.
Leak detection
Slab leaks, pinhole leaks in copper pipe, and water stains with no obvious source.
Sewer line repair
Camera inspections, spot repairs, and trenchless work where you offer it.
Repiping
Whole-house and partial repipes, the pipe you use, and how long the water will be off.
Fixtures and faucets
Toilets, disposals, and shower valves. Small jobs that turn into repeat customers.
Backflow testing and sump pumps
Scheduled work between emergencies, shown only if you hold the certification.
AI marketing for plumbers
Your website keeps improving after launch
Pantora studies local searches, the plumbers ranking above you, and which of your pages bring in leads. Then it drafts the next change for you to approve.
Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#1
ChatGPT
Recommended
Leads a month
48
Booked revenue
+117%
Watches your market
Rewrites and expands your site
Grows your business
Leads and revenue
More plumbing leads. More booked revenue.
See how many leads your website brings in each month, and how much booked revenue comes from them.
Plumbing leads per month
2.2×
more leads than in month one
48 leads
JanFebMarAprMayJunJulAugSepOctNovDec
Booked plumbing revenue per month
+117%
more booked revenue than in month one
$32,400
JanFebMarAprMayJunJulAugSepOctNovDec
Plumbing marketing guide
How plumbing companies get more jobs online
Where plumbing customers look, what your website needs to show them, and how Pantora keeps improving it.
Where plumbing jobs come from now
A homeowner with water on the floor isn’t comparing quotes. They search, open the first plumber who looks legitimate and close by, and leave if the page doesn’t answer their question.
More of these searches now happen in AI assistants like ChatGPT. Ask one who can fix a burst pipe tonight, and it names two or three companies. Whether you’re one of them depends on what your website, your Google Business Profile, and your reviews say about you. That’s the work local SEO for plumbers covers.
Who can fix a burst pipe tonight near me?
Is a leaking water heater an emergency?
Why is sewage backing up into my shower?
What does a main line camera inspection involve?
Which plumber near me is licensed for gas lines?
What Google and AI assistants look for
Search engines and AI tools can only recommend you for what your site clearly says you do. A single “Services” page with a bulleted list tells them very little. A page for each job tells them much more: what the problem looks like, how you diagnose it, what the repair involves, and where you work.
Homeowners check the same things before they call, like your hours, the towns you cover, the brands you install, and recent Google reviews. We build all of it into your plumbing website and set it up for search.
Emergency calls and planned jobs need different pages
Emergencies bring in fast calls, but the bigger jobs are usually planned. A homeowner with a twelve-year-old water heater spends a Saturday asking whether tankless is worth it. A landlord gets prices for repiping a fourplex. These customers read a lot before they call.
So your site needs two kinds of pages. The emergency page puts your phone number one tap away. The pages for planned work explain what the job involves, what affects the price, and how long the water will be off.
Most plumbing websites don’t change after launch. Pantora keeps checking your rankings against nearby plumbers, which of your pages bring in leads, and what ChatGPT and Google’s AI say when someone asks for a plumber in your area.
Then it drafts the next improvement, like a page for a town you just started serving or a clearer answer on your tankless page. Each draft explains why it matters, and nothing goes live until you approve it. We call this the AI growth engine. It’s also how AI search tools can enhance a plumbing company’s marketing strategy, since the questions homeowners ask become the next pages on your site.
Turning website visitors into leads
Ranking higher only helps if visitors contact you. Every page has a phone number they can tap to call, a short multi-step form, and an AI chat that answers questions and asks for their details. An AI agent can also answer the calls you miss. Everything goes into one lead pipeline, with the source of each lead. Marketing automation can then send each new lead a quick text and ask for a Google review once the job is done.
Put your license where people can find it
Most states license plumbers, and in some places the city or county does it instead. Rules for gas work and backflow testing vary too. Whatever applies to you, list your license number, bonding, and insurance on your site. When someone asks an AI assistant for “a licensed plumber near me,” it needs to find that information on your site.
Your first month with Pantora
Start with the free report. It scores your site, your Google Business Profile, and your rankings against the plumbers near you. Then we build the new site while your current one stays live.
After launch, Pantora sends improvements to your inbox for approval. How fast your rankings and leads grow depends on your market. How Pantora works walks through each step.
Free plumbing report
See where your plumbing company ranks today
Your report scores you against the plumbers in your area before you spend anything. No card required.
Takes about a minute · Your current site stays up
What the report checks for a plumbing company
Where you rank for emergency, drain, and water heater searches in your area
Whether ChatGPT and Google’s AI answers name you or a competitor
Make sure your website, Google Business Profile, and reviews clearly say what you do and where you do it. That’s what ChatGPT and other AI assistants draw on. Pantora checks which plumbers they name for searches in your area, shows where you’re missing, and drafts the pages to fix it. No one can guarantee a recommendation.
Yes, when you’re ready. We build the new site from your real services, service area, and reviews, and our designers finish it with you. Your current site stays live until the new one launches on your domain.
An agency usually sends a monthly report and a plan. Pantora does the work first. You get the finished page with the reason for it, and you approve it or not. It also tracks the leads and revenue each page brings in.
Yes. Property managers, restaurants, and landlords search online too. They want to know your response times, whether you offer maintenance agreements, and what paperwork you provide. We build commercial pages that answer those questions.
Yes. Every form, chat, text, and call becomes a lead in one pipeline, with the conversation and where it came from. You can keep using your field service software for dispatch and invoicing. Pantora handles bringing in the leads.
That depends on your market, your competition, and your current site. The forms and chat can bring in more leads from launch day, because visitors have more ways to reach you. Rankings and AI mentions take longer. You can track all of it in your dashboard.
An AI website comes first, because that’s where searches turn into service calls. We build yours with an AI chat that answers visitors. After launch, Pantora’s AI marketing keeps drafting pages that help you rank on Google and in AI answers, and you approve each one.
