Privacy Policy

Pantora ("Pantora," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This Policy explains how we collect, use, disclose, and safeguard your information when you access or use our website, applications, and services (collectively, the "Services").

By using Pantora, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

We collect information you provide directly to us, information collected automatically, and information obtained from third parties.

1.1 Information You Provide

You may provide us with the following information:

• Account Information: Name, email address, password, company name, role, and contact details.
• Business Information: Website URLs, service categories, business descriptions, competitors, geographic service areas, and related metadata.
• Payment Information: Billing address, payment method details (processed by third-party payment processors; we do not store full credit card numbers).
• Communications: Messages sent via forms, email, support tickets, or other communications.
• User Content: Data you submit into the platform, including questions, answers, analytics inputs, sentiment data, or configuration settings.

1.2 Information Collected Automatically

When you use the Services, we may automatically collect:

• Usage Data: Pages viewed, features used, actions taken, timestamps, and interaction logs.
• Device and Technical Data: IP address, browser type, operating system, device identifiers, and referring URLs.
• Cookies and Similar Technologies: See Section 6 for details.

1.3 Information from Third Parties

We may receive information from:

• Third-party integrations you connect to Pantora (e.g., analytics, marketing, or content platforms).
• Publicly available sources used to analyze online presence, visibility, or competitors.
• Service providers assisting with identity verification, fraud prevention, or enrichment.

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Services
• To analyze visibility, sentiment, performance, and trends
• To personalize insights, recommendations, and reports
• To process payments and manage subscriptions
• To communicate with you about updates, support, and service notices
• To improve and develop new features and functionality
• To monitor security, prevent fraud, and enforce our terms
• To comply with legal obligations

We do not sell your personal information.

3. How We Share Information

We may share information only as described below:

3.1 Service Providers

We share information with trusted third-party vendors who perform services on our behalf, such as:

• Cloud hosting and infrastructure
• Payment processing
• Analytics and monitoring
• Customer support tools
• Email and communication services

These providers are authorized to use information only as necessary to perform services for Pantora.

3.2 Legal Requirements

We may disclose information if required to do so by law, regulation, subpoena, court order, or other lawful request.

3.3 Business Transfers

If Pantora is involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction.

3.4 With Your Consent

We may share information for other purposes if you provide explicit consent.

4. Data Retention

We retain personal information only as long as necessary to:

• Provide the Services
• Fulfill the purposes described in this Policy
• Comply with legal, accounting, or reporting requirements

You may request deletion of your account and associated data, subject to legal retention obligations.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect your information. These may include encryption, access controls, monitoring, and secure infrastructure practices.

No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

Pantora uses cookies and similar technologies to:

• Authenticate users
• Remember preferences
• Analyze usage and performance
• Improve functionality

6.1 Types of Cookies

• Essential Cookies: Required for authentication, session management, and core functionality. These cannot be disabled.
• Analytics Cookies: Help us understand how visitors interact with the Services, including page views, features used, and performance metrics.
• Preference Cookies: Remember your settings and preferences to personalize your experience.

You can control non-essential cookies through your browser settings or through our cookie consent mechanism when available. Disabling cookies may affect certain features of the Services.

6.2 Do Not Track Signals

Most web browsers have a Do Not Track ("DNT") feature that sends a signal to websites requesting that your browsing not be tracked. At this time, Pantora does not respond to DNT signals because there is no industry-wide standard for recognizing or honoring DNT signals. We will update this policy if a standard is established and we adopt a different practice.

7. Your Privacy Rights

7.1 U.S. Privacy Rights (Including California)

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction or deletion
• Opt out of certain data processing
• Receive information about data disclosures

Pantora does not sell personal information as defined by the California Consumer Privacy Act (CCPA/CPRA).

7.2 European Economic Area (GDPR)

If you are located in the EEA or UK, you have the right to:

• Access, correct, or delete your personal data
• Restrict or object to processing
• Data portability
• Withdraw consent at any time

Our lawful bases for processing include performance of a contract, legitimate interests, compliance with legal obligations, and consent where applicable.

7.3 Marketing Communications

You may opt out of receiving promotional emails from Pantora by clicking the "unsubscribe" link at the bottom of any marketing email or by contacting us at legal@pantora.ai. Please note that even if you opt out of marketing communications, you may still receive transactional messages related to your account, billing, security, or service updates.

7.4 Exercising Your Rights

To exercise any of the rights described above, please contact us at legal@pantora.ai. We will respond to verifiable requests within the timeframes required by applicable law. We may need to verify your identity before fulfilling your request.

8. International Data Transfers

Pantora is based in the United States. If you access the Services from outside the U.S., your information may be transferred to and processed in the U.S. or other jurisdictions with different data protection laws.

Where required, we use appropriate safeguards for international transfers.

9. Children's Privacy

Pantora is not intended for use by individuals under the age of 13 (or under 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we learn that we have collected such information, we will delete it promptly.

10. Third-Party Links and Integrations

The Services may contain links to third-party websites or services. Pantora is not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.

11. AI and Automated Processing

Pantora uses artificial intelligence and automated systems to provide the Services, including generating insights, recommendations, visibility analysis, and reports. These outputs are informational in nature and are designed to assist you in making business decisions.

We do not use AI or automated processing to make final decisions that would have legal or similarly significant effects on you without human review. AI-generated content may contain inaccuracies and should be reviewed before reliance.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Services after changes constitutes acceptance of the updated Policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, contact us at: