AI Marketing for Solar Businesses

Be The Solar Company AI Recommends.

When homeowners want to go solar and save on energy, they ask AI who to call. Pantora gets your solar business on that list and keeps you there.

See how you compare to your competitors

There are a lot of software companies, agencies and "10x your solar business" influencers pitching their wares to small businesses owners. You've probably tried some or listened to the claims, only to be underwhelmed or overwhelmed with complexity or cost. Unfortunately, that's a common reality for many solar installers and small business owners. High promises and under delivery from the "online nerds". We want to change that.

For more than 20 years our team at Pantora has helped small businesses across a variety of industries grow their businesses online. Today, people are using ChatGPT or reading Google's AI Overviews to find local businesses - so we built Pantora for you.

We invite you to give us a try and ask us any questions you may have. We'd be honored to earn your business and help you grow yours. Thank you.

Works with your existing Website!
AI SEO

AI-Optimized Website for Solar Companies

A professionally structured site that presents your solar business exactly how AI needs to see it. Solar installation, battery storage, maintenance—organized so ChatGPT and Google AI recommend you when homeowners need help.

Your AI Presence

A site built for how AI discovers solar installers

Clear services, certifications, and expertise that make it easy for AI to recommend you for solar panel installation and energy solutions.

A site built for how AI discovers solar installers
Visibility

Show Up When Homeowners Search for Solar

Whether it's solar panels, battery storage, or system maintenance, homeowners ask AI for recommendations. Pantora tracks your visibility across ChatGPT and Google AI so you know where you stand and how to improve.

Is AI showing ME?
Solar Services AI visibility dashboard showing how your business appears in AI recommendations
Is AI recommending ME?
Solar Services sentiment analysis showing customer trust and reputation across AI platforms
Sentiment

Build Trust Before the First Consultation

AI recommends solar companies it trusts. Pantora ensures your reputation shines across reviews and public sources, so homeowners feel confident choosing you for their energy transition.

Analytics

See Which Solar Services Drive Leads

Track whether residential installations, battery storage, or commercial projects generate the most leads. Know which AI platforms and questions bring customers to your door.

Am I beating my local competitors?
Solar Services analytics dashboard tracking AI visibility performance and customer engagement
No guess work, no nonsense!
AI Recommendations

Know Exactly What to Fix

Pantora analyzes your solar business—your content, your competitors, your AI visibility—and tells you exactly what to improve to win more jobs.
Don't want to do it yourself? We'll do it for you (no additional charge).

HIGHVisibility

Expand answer for 'How do I know if I have a water leak?'

Add details about common signs like unexplained water bills, damp spots, and musty odors. Include when to call a professional vs. DIY checks.

MEDIUMContent

Add question about 'Emergency plumbing services'

Create content covering 24/7 availability, response times, and what constitutes a plumbing emergency. This query has high search volume.

MEDIUMAnswers

Improve answer for 'How much does a water heater cost?'

Add price ranges for different types (tankless, traditional, heat pump) and factors that affect cost like installation complexity and permits.

HIGHCompetitive

Differentiate from 'Roto-Rooter' on response time

Emphasize your faster local response times and same-day service. Competitor mentions 2-hour windows; highlight your 1-hour guarantee.

Solar Services Google Business Profile reviews and AI-powered response suggestions
Reviews

Lift Up Your Google Business Profile

Your 5 stars are the same as all your competitor's 5 stars. Replies are more critical than ever in growing your solar business with AI. Pantora connects to your Google Business Profile to craft professional, content-rich responses that AI assistants can utilize and potential customers will appreciate.

Ready to grow your solar business?

More visibility. More calls. More jobs.

Frequently Asked Questions

When homeowners consider going solar, they increasingly ask AI assistants for recommendations. AI gives them a short list of solar companies to consider. If your business isn't on that list, you're invisible to these customers. Pantora ensures your solar business is structured and presented so AI confidently recommends you.
Homeowners ask AI questions like "Who's the best solar company near me?", "How much do solar panels cost?", "Is solar worth it?", and "What solar company has good reviews?" Pantora tracks these real questions and helps your business show up in the answers.
Pantora helps all types of solar businesses—from residential installers to commercial solar contractors. Whether you offer panel installation, battery storage, maintenance, or full energy solutions, Pantora optimizes your AI presence to attract the right customers.
Pantora is an AEO (Answer Engine Optimization) platform built specifically for home service professionals. We help local pros get recommended by AI assistants like ChatGPT and Google AI Overviews. Pantora builds your AI-optimized site, monitors your visibility, and gives you clear recommendations to improve.
No. Pantora creates an AI-optimized site that works alongside your current website, not instead of it. Your existing site continues to serve your customers. The Pantora site is specifically structured to help AI understand your solar business and recommend you more often.
The timeline varies depending on your existing online presence. Some businesses see improvements within a few weeks, while others need more time. AEO is an ongoing process—consistent optimization leads to sustainable growth in AI recommendations and customer calls.

Solar Services Guides & Resources

Expert resources to help your solar services business improve AI visibility and get recommended by AI assistants.

How Solar Installers Can Generate Leads with AI
Learn how solar installers can generate leads with AI by showing up in ChatGPT and Google AI results, strengthening reviews and trust signals, and publishing the pages homeowners actually ask for.
Solar Installer Marketing Strategies for the Age of AI
Marketing for solar installers is changing fast as homeowners ask AI who to trust. Learn how to show up in AI recommendations with clear services, strong trust signals, and better reviews.
What is SEO and AEO for local Solar Installers?
Learn how SEO and AEO help solar installers show up on Google and in AI answers like ChatGPT—so homeowners find, trust, and choose you for high-ticket solar and battery projects.
How to get my Solar Services Business in ChatGPT?
Learn how to make your solar installation company show up when homeowners ask ChatGPT who to trust for panels, batteries, repairs, or cleaning—using the signals AI can verify.