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More solar consultations with AI marketing

We build a solar website that answers homeowners’ questions, and Pantora keeps improving it so more of them reach out.

Most homeowners read about solar for weeks before they talk to an installer. They compare equipment and warranties, and many ask AI assistants who to trust. Pantora works to get your company into those answers.

AI website for solar installers

A solar website that turns research into consultations

Share your equipment and service area at signup, and our designers take it from there with you.

  • Pages for each area you serve
    Each town and county gets a page about your installs there.
  • Every service in every area
    Battery, ground-mount, and repair pages for each town you cover.
  • Google reviews from customers
    Reviews from customers with finished systems show on your pages automatically.
  • Consultation forms in steps
    Homeowners share the address, roof or ground, and whether they want a battery.
  • AI chat for solar questions
    It answers from your pages about equipment and warranties, then asks for contact details.
  • SEO for search and AI answers
    Pantora follows your rankings and AI answers about solar nearby, then drafts the next fix.
A Pantora website design.

How Pantora brings solar shoppers to your website

Show up when homeowners ask AI about solar

Pantora asks ChatGPT and Google’s AI which solar installers they recommend near you, records whether you’re named, and drafts pages to improve your odds.

#1
on Google for “solar installers near me”
Questions about batteries turn into consultation requests

Homeowners still researching can ask the AI chat about your equipment and warranties, then leave a name and number.

+18
more consultation requests a month
See which pages lead to signed systems

You’ll see which pages bring in full installs and which bring service calls, because every lead carries its source page and signed value.

$118,000
in signed solar contracts, month 12
Solar services

A page for each part of your solar business

Homeowners research batteries, ground mounts, and financing separately, so each gets its own page.

  • Residential solar installation

    Rooftop systems from site visit through permits, install, and utility interconnection.

  • Battery storage

    Home batteries for backup power, on new or existing systems.

  • Ground-mount systems

    Arrays for larger lots and properties where the roof won’t work.

  • Solar financing

    Cash, loan, and lease options, and how each one works.

  • Commercial solar

    Systems for shops, farms, and small commercial buildings.

  • Solar maintenance and repair

    Monitoring alerts, inverter replacements, and systems another installer left behind.

Consultations and revenue

More consultation requests and more systems sold

Follow consultation requests from your site and the value of every system you sign.

Solar leads per month
2.3×
the consultation volume of month one
Signed solar revenue per month
+131%
in signed contracts since month one
Solar marketing guide

How solar installers get found in AI search

How homeowners choose an installer, and what your site has to explain.

From first search to signed contract

Solar is a big purchase, and most homeowners take weeks to choose an installer. They read about panels and batteries, ask ChatGPT whether solar suits their home, and request two or three proposals. An installer whose pages already answered those questions starts that first visit with more trust. AI visibility tracking shows whether you’re in those answers.

  • Which solar installers near me also install batteries?
  • Is an east-west roof good enough for solar?
  • What should I compare between two solar proposals?
  • Can a new company service someone else’s panels?
  • Is ground-mount solar better for a large lot?

Show systems you’ve installed nearby

Homeowners want to see panels on a house like theirs. Photograph finished systems from the street and caption each with the town, the panel count, and whether it has a battery. Include harder jobs like split arrays and ground mounts, which homeowners with tricky roofs look for. Captions also tell AI assistants what you install and where.

What a solar website should cover

Name the panel, inverter, and battery brands you install, and explain the manufacturer warranties next to your own workmanship warranty. Say who handles permits and the utility connection, and list your licenses and any certifications your installers hold, such as NABCEP. Incentives and utility rules change and vary by state, so leave the figures for the consultation. We build this into your solar company website.

What Pantora changes after launch

Pantora keeps asking AI assistants the questions homeowners ask about solar in your area and records who gets named. It also notices which of your pages bring in consultations. If the battery page gets steady visits but few requests, it might suggest putting a clearer answer about backup power near the top. You approve every change before it’s published.

Explain your financing options plainly

Many homeowners ask how they’d pay for a system before they ask about panels. Describe each payment option you offer and how it works, without quoting rates or savings that change. Say who owns the system under each option and what happens if the house is sold. That clarity helps homeowners compare your proposal with the others they’ve received.

Solar AI marketing

New solar pages and answers after launch

Pantora watches what homeowners ask about solar nearby and which of your pages bring in leads, then drafts changes.

Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#1
ChatGPT
Recommended
Leads a month
32
Booked revenue
+131%
Watches your market
Rewrites and expands your site
Grows your business
Free solar report

See if AI assistants name your solar company

The report checks your rankings and AI answers against installers near you. Free, no card required.

One minute · Your site stays as it is
What the report checks for a solar company
  • Whether ChatGPT and Google’s AI mention you when homeowners ask about solar
  • Where you rank for solar, battery, and repair searches in your area
  • Which installers rank above you, including national brands
  • The service and area pages your site is missing

Questions solar companies ask us

Direct answers before you sign up.

Talk to our team

Their websites, reviews, and Google Business Profile need to say clearly what they install and where, since AI assistants draw on those. That’s the core of AI search optimization for a solar company. Pantora checks which installers get named near you and drafts what’s missing, though nobody can promise a mention.

Yes. Solar shoppers meet it first as the AI chat on your website, which answers questions about panels, batteries, and warranties from your own pages, then asks for a name and number. If you want calls covered too, Pantora’s AI phone agent answers in your company’s name and sends you a summary.

Solar companies get the most from AI tools that bring in consultations. That means an AI website that answers equipment and warranty questions, plus AI SEO that tracks how ChatGPT and Google describe you. Pantora’s AI marketing covers both in one place, and it can text each new lead the follow-up you set up.

Only in general terms. Incentives and utility rules change and differ by state, so specific figures go stale. Say you’ll review current programs at the consultation, and keep the page on equipment and warranties.

No. It answers only from your published pages and won’t quote a price or promise an install date. Savings questions become leads, so your team can follow up with real numbers.

Yes. We build commercial pages for the properties you serve, like farms and warehouses, apart from your residential pages. Business owners compare past projects, so those pages lead with systems you’ve finished.

Yes, until you choose to switch. We build the new site alongside the old one, and a designer reviews it with you before we move your domain. Your old site keeps working meanwhile.

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