Make it easy for customers to request a quote. Pantora’s lead capture forms ask one question at a time and let customers attach photos. Completed requests appear in your lead pipeline with a record of how the customer found you.
9:41
RooflineFree estimate
Get a free estimateStep 1 of 3
What do you need help with?
Roof replacementLeak repairStorm damageGutters
Where is the property?
214 Maple St, Canton
2 photos added
Where should we send the estimate?
Tom Harris
(770) 555-0192
Next
New lead · Tom H.Roof replacement · from Google search
A customer finds your site at 9 pm, ready to ask for a quote. A long or confusing form can stop them from sending the request. Pantora asks one question at a time and turns the finished request into a lead.
Receive completed quote requests with the information you need to follow up.
Build the form in the site editor by dragging fields into steps: service, address, photos, the best time to call. Customers see one question and a progress bar, so they keep going instead of closing the tab.
15+
field types, photos and booking included
Request a quoteStep 1 of 3
What do you need help with?
Roof repairNew roofGuttersInspection
Where is the property?
214 Maple St, Canton
2 photos added
Where should we send the estimate?
Tom Harris
(770) 555-0192
Next
New lead createdRoof repair, Marietta
Every request arrives with its history
Each submission records the page it came from, the landing page, the channel, the referrer, the device, the city, and the pages the customer visited that day. It shows on the lead as a short story, not a spreadsheet.
100%
of form leads carry their source
How they found you
Searched "water heater repair canton"2:14 PM
Landed on /services/water-heaters2:14 PM
Read your reviews2:16 PM
Sent the quote form2:19 PM
Canton, GAiPhoneOrganic search
Sent, and already in your pipeline
The moment a customer hits send, Pantora creates the contact, opens a lead with every answer and attachment saved, drops a card in your inbox, and pushes a notification to your phone. Nothing to copy from an email.
<10s
from send to a lead on your board
New request
Contacted
Done
MLMaria Lopez
Roof repair
~$4,800
New requestWon
What's included
Everything a quote form needs, built in
Drag fields into steps, publish, and the rest is handled: the lead, the contact, the notification, the spam filtering, and the record of how the customer found you.
Single or multi-step forms
Drag fields into steps in the site editor. Customers see one question at a time with a progress bar.
Photos and files attached
A file upload field lets customers send pictures of the job. Attachments stay on the lead, ready for the estimate.
Book the estimate in the form
Add a booking field and a finished request becomes a confirmed appointment on the same lead, on a real calendar.
Where they came from
Page, landing page, channel, referrer, device, city, and the day's page journey, shown on every lead as "How they found you."
Spam kept out quietly
Bots, three-second fills, and duplicate submissions are quarantined. The sender still sees a success message, and no lead is created.
Follow-ups start on send
A submission can start an automation, so the first text goes out within minutes of the request, with no one watching the inbox.
app.pantora.aiLive
Form builder
Free estimate · Multi-step form
Publish
Fields
Short textEmailPhoneChoice buttonsFile uploadBooking
1 · Service2 · Details3 · Contact
Tell us about the project
Address
Rough size (sq ft)
Add photos of the space
Step 2 of 3Next
Get a free estimateStep 3 of 3
What do you need help with?
Roof replacementLeak repairStorm damageGutters
Where is the property?
214 Maple St, Canton
2 photos added
Where should we send the estimate?
Tom Harris
(770) 555-0192
Sent
New lead · Tom H.Roof replacement · from Google search
Lead created on send
Works with the rest of Pantora
Connect quote requests to the rest of your work
A finished request creates the lead, carries its source, and later carries the revenue, so the form is where the whole record of a customer begins.
What to ask on a quote form and how to respond when a customer sends a request.
Make it easy to request a quote
Customers often request a quote from their phone while trying to explain a problem. A long form can make that harder than it needs to be. Clear questions and manageable steps help them give you the information needed to respond.
Start with the service or job, then ask for relevant details such as an address or photo. Use simple choices where they help, show progress, and make it clear how the customer will hear back. A multi-step form lets you organize those questions around the work you do.
roof repair quote online
get a plumbing estimate
how much does a bathroom remodel cost
Ask for the details you need to follow up
Choose questions that help your team handle the request. A roofer may need the property address, roof type, and photos. A salon or dental office will need different details. Keep the wording clear and avoid asking for information you do not use.
Pantora's form builder lives inside the site editor, so you drag fields into steps the same way you edit any page. Name, address, phone, email, date, choice buttons, dropdowns, checkboxes, consent, file upload, headings, and a booking field that turns the request into an appointment. Each field can be required, half-width, or given a line of help text. The form shows "Step 2 of 4" as customers move through it, and finishes with a thank-you message or a redirect to a page you choose. Keep it in draft while you test, publish when it reads right, and change it any time.
Once a form is sent, your team needs the request somewhere it can be tracked. Saving the answers, contact information, and attachments together makes it easier to follow up. A confirmation message also lets the customer know you received the inquiry.
When a Pantora form is sent, four things happen without anyone touching it. A contact is created, or matched to one that already exists. A lead opens in your pipeline with a snapshot of every answer and every attachment. A card appears in your inbox, and a notification reaches your phone. If the form included a booking field, the appointment is already confirmed on the lead and on your calendar. From there an automation can send the first text, put a reminder on the estimate, or ask for a review once the job is won, all from the same record that started with the form.
Knowing which page and source brought an inquiry helps you judge your marketing. You can compare service pages, locations, and campaigns using the leads they produce. Adding the outcome and revenue later gives you more context than visit counts alone.
Pantora records available source details with form submissions, including the form page, landing page, channel, referrer, campaign tags, and the visitor’s page journey. These appear on the lead under “How they found you.” When revenue is matched to the lead, you can connect the inquiry with the work that followed.
Pantora checks submissions for signs of spam, including hidden-field entries, unusually fast submissions, network signals, and repeated requests. Suspect submissions are held back from the lead pipeline. Customers do not have to complete a visible puzzle as part of these checks.
Forms run on websites Pantora builds and hosts; they are not an embed for an outside website. The spam checks can also hold legitimate submissions, including those from outside the United States or networks identified as data centers. Calls, texts, and website chat give customers other ways to contact you.
No. The website Pantora builds during signup already includes quote and contact forms on the pages where customers ask. If you want a different set of questions, open the site editor, drag fields into steps, and publish. You can change the service buttons to match your top jobs and keep the rest as it is.
Yes. Add a file upload field and customers can send pictures or documents from their phone. Attachments are saved with the submission on the lead, so whoever prices the job sees the cracked tile or the water stain before they call, and nobody has to ask for the photo again by text.
A contact is created, a lead opens in your pipeline with every answer and attachment saved, a card appears in your inbox, and your phone gets a notification. If you have set up a follow-up automation, the first text or email goes out on its own. There is nothing to copy out of an email.
Yes. Add a booking field and the form shows real openings from your team's calendars. When the customer picks a time, the submission becomes a confirmed appointment on the same lead, written to the assigned person's Google Calendar, and a reminder automation can text them before the visit.
Quietly. Submissions that trip a hidden field, are filled in under three seconds, come from a data center or anonymizing network, originate outside the United States, or repeat a recent request are quarantined. The sender still sees a success message, so bots learn nothing, and no lead is created. Real customers never face a puzzle or a code.
Not today. The form builder is part of the website Pantora builds and hosts for you, and the lead, the attribution, and the notifications depend on that. If you are keeping an older site for now, run the two side by side; the Pantora site can live on a free address until you switch your domain.
Open the lead and look at "How they found you." It shows the page the form was on, the landing page, the channel, the referrer, any campaign tags, the device, the city, and the pages the customer read that day. Nothing to configure; it is captured on every submission.
