We build your dental website for Google and AI answers, and Pantora keeps improving it so more new patients find you and book.
0of 100
Online ScorePoor
RankingsPoor0/20
LocalPoor0/20
SEOFair0/30
AI answersPoor0/30
Who’s beating you on Google
1stNearby dental office4.90/40
2ndDental chain location4.60/40
3rdFamily dentist nearby4.90/40
8thYour Business4.80/40
10 problems are costing you revenue:
No page for dental implantsImplant searches go to other offices.
Behind three offices on MapsNearby dentists show up before you.
Insurance plans aren’t on the sitePatients can’t tell if you’re in network.
ChatGPT suggests other dentistsYou’re missing when people ask for one.
No emergency visit pageToothache searches find other offices first.
Dentist bios list no trainingPatients can’t check where you trained.
Doesn’t say you take new patientsSearchers assume your schedule is full.
+ 3 more problems found
Improve your score and drive more revenueFix it with Pantora
9:41
Your Business38Poor
People choosing a new dentist usually decide on their phone, before they ever call the office. They want to know if you take their insurance and if you’re accepting new patients. Pantora puts those answers on your website and keeps building on them as searches change.
Pantora tracks where your practice ranks for “dentist near me” and “emergency dentist,” and which offices rank above you. It checks whether ChatGPT names you for local questions, then drafts changes to help.
#1
on Google for “dentist near me”
Dentist near me
AI Overview
Your businessis a top-rated choice nearby, with a 4.8-star rating and strong reviews from local customers. Your business
Nearby business
Local business
Your business4.8#1
Answer questions before the office opens
Your site’s AI chat answers common questions, like which plans you take or whether you see children, and asks for a name and number. Each conversation becomes a lead your front desk can call back.
+28
more new-patient requests a month after a year
Your business
Are you taking new patients right now?
Happy to help. What’s your name and number?
Renata Alvarez(303) 555-0164
Do you take Delta Dental?
Happy to help. What’s your name and number?
James Okafor(303) 555-0128
Do you see kids as young as three?
Happy to help. What’s your name and number?
Hannah Kim(303) 555-0191
Message…
New leads0123
R
Renata AlvarezNew-patient exam
J
James OkaforInsurance question
H
Hannah KimChildren’s checkup
Know what each new patient was worth
Every lead shows where it came from and what the patient’s first visits were worth. You can compare the implant page with the cleanings page, and Pantora uses that to choose what to improve next.
We set up the site at signup with your dentists, treatments, and insurance plans, and a designer finishes it with you. Your current site stays live until you’re ready to switch.
Neighborhood and location pages
A page for each neighborhood and nearby town you draw patients from, with directions, parking, and office hours.
Every treatment, in every location
Implants, aligners, and emergency visits each get a page for every office and area, because patients search by treatment and by place.
Google reviews on every page
Recent Google reviews show on the site and update on their own, so new patients see what current ones say.
Short multi-step request forms
Patients answer one short question per step, such as the visit they need and the days that suit them.
AI chat trained on your practice
It answers general questions, like hours or which plans you take, from your own pages, then asks for a name and number.
Automated SEO for Google and AI answers
Pantora watches your rankings and what AI assistants say about your practice, then drafts the next fix for your approval.
Live
Finished by our design team
A Pantora website design.
Dental services
A page for each treatment patients search for
Patients search for the treatment they need, not just for a dentist. We build a page for each one below, in every neighborhood you serve.
Checkups and cleanings
What a new-patient exam includes, how long it takes, and how to book one.
Emergency dental visits
Toothaches, broken teeth, and lost crowns, and how patients reach you when it can’t wait.
Dental implants
Who places them in your office, what the consultation covers, and how many visits to expect.
Clear aligners
Which aligner systems you offer, how often patients come in, and how a consult works.
Crowns and bridges
What each appointment involves, and whether you make crowns in the office.
Cosmetic dentistry
Whitening, veneers, and bonding, with before-and-after photos of your own patients, shared with consent.
Children’s dentistry
The age you start seeing kids, what a first visit is like, and how parents book.
Root canals and extractions
Which you handle in the office, which you refer out, and how scheduling works.
Dental marketing guide
How dental practices attract new patients online
What new patients check first, what your site should tell them, and how Pantora keeps it improving.
What people check before choosing a new dentist
Most people look for a new dentist after a move, a change in insurance, or a toothache that won’t wait. Before they call, they want to know whether you’re taking new patients and whether you take their plan. If your site doesn’t say, they go back to the results and pick an office that does.
The same questions now go to AI assistants. Someone asks ChatGPT for a dentist nearby who takes Cigna and sees kids, and it names two or three practices. It can only name yours if your site states those facts plainly. Getting them onto every page is the core of local SEO for dentists.
Which dentists near me are taking new patients?
Is there a dentist nearby that takes Delta Dental?
Who can see me today for a broken tooth?
Which family dentist nearby sees toddlers?
What should I ask a dentist before getting implants?
Show who your dentists are and where they trained
Patients want to see who will be working on their teeth. Give each dentist a page with a photo, their dental school and degree, the year they started practicing, and the treatments they do most often. Hygienists and assistants can share a team page. If a dentist finished a specialty residency, such as orthodontics, say so on their page.
Rules on who can call themselves a specialist in dental advertising vary by state, so we write bios around training and the treatments each dentist provides. AI assistants read these pages too. When someone asks for a dentist nearby who places implants, bios and treatment pages that say so are what it has to work with.
Be clear about insurance, fees, and payment options
Insurance is often the first filter. List the plans you’re in network with by name, and say plainly if you’re out of network but still file claims for patients. If you offer an in-house membership plan for people without insurance, give it a page that explains what it covers.
Fees are harder, because the cost of a crown or an implant depends on the patient. Most offices don’t publish fixed prices, and that’s fine. What helps is a page that explains what affects the cost, which payment plans or financing you accept, and how a patient gets an estimate before treatment starts.
Make the first appointment easy to request
Every page should give people a way to ask for a visit, whether they’d rather tap your number, fill in a short form, or type into the chat. The form can offer open times from your team’s Google Calendar through online scheduling. If your schedule lives in practice management software instead, the form collects a request and your front desk confirms it.
Every request, whatever its source, lands in one lead pipeline with the page it came from.
Keep recent reviews in front of new patients
People read dental reviews for signs of how they’ll be treated, such as whether the dentist explains things and how the staff handles nervous patients. A practice with recent reviews looks active and trusted. One whose newest review is from last year gives people a reason to keep looking.
Pantora puts your Google reviews on the site as they come in, so each treatment page shows what patients said recently.
How Pantora keeps improving your dental site
Pantora puts the questions new patients in your area ask to ChatGPT and Google’s AI, like who takes a certain plan or who sees patients on Saturdays. It also compares your rankings with nearby practices and notes which of your pages bring in appointment requests.
From there it drafts one improvement at a time, like a page for a suburb where young families are moving, or a clearer explanation of payment options on your implant page. You see the reason for each draft, and it goes live only after you approve it. For a dental practice, that’s what AI marketing means: reviewed changes to the site that don’t pull your front desk away from patients. The AI growth engine page shows how it works.
AI marketing for dental practices
The site keeps improving after it goes live
Pantora studies what patients near you search for, the offices ranking above you, and which pages bring in requests. Each change waits in your inbox until you approve it.
Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#1
ChatGPT
Recommended
Leads a month
54
Booked revenue
+114%
Watches your market
Rewrites and expands your site
Grows your business
New patients and revenue
More new-patient requests and more revenue
See how many new-patient requests your website brings in each month, and what those patients’ visits add up to.
New-patient requests per month
2.1×
more requests than the first month
54 leads
JanFebMarAprMayJunJulAugSepOctNovDec
New-patient revenue per month
+114%
more revenue than the first month
$30,200
JanFebMarAprMayJunJulAugSepOctNovDec
Free dental report
See how your practice shows up for new patients
The report compares your practice with the dentists near you, before you spend anything. No card required.
About a minute · No changes to your current site
What the report checks for a dental practice
Where you rank for “dentist near me” and treatment searches in your area
Whether ChatGPT and Google’s AI mention your practice
Which nearby offices rank above you, and why
Missing pages for treatments, insurance, and neighborhoods
Questions from dental practices
What owners and office managers ask before signing up.
Usually because your site doesn’t say what those assistants look for. ChatGPT draws on your website, your Google Business Profile, and your reviews, and it can’t suggest you for implants if nothing on your site says you place them. Pantora shows which dentists get named in your area and drafts the missing pages. No one can promise a mention.
Yes, and it doesn’t replace it. New-patient requests come into Pantora with where each came from, while scheduling, charts, and billing stay in the software you use now. Your front desk books the appointment there as usual.
We do, from what you tell us about your treatments and how your office works. The pages describe what a visit involves and how to book it, without promising results. Any dentist on your team can edit the wording, and nothing is published until you approve it.
Yes. Each office gets its own page with hours, dentists, and directions, plus treatment pages for the neighborhoods it serves. Every lead shows the page it came from, so you can tell which office a new patient chose.
Not right away. We build your new AI website while your current one stays live, and you pick when to move your domain. The ongoing improvements happen on the site Pantora hosts, so that switch is where they begin.
Yes. Orthodontic, pediatric, and oral surgery practices get pages for the treatments they offer and the questions their patients ask first, like whether they need a referral. Many specialty patients arrive through a general dentist, so we add a page for referring offices too.
