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AI marketing for medical practices

We build a website that answers what new patients look for, and Pantora updates it as local searches change.

People switch doctors when their insurance changes, they move, or their doctor retires. Their first question is whether you’re accepting new patients. Pantora makes that answer easy to find and builds the rest of your site around it.

How your website brings in new patients

Answer questions before a first visit

Patients with a question about hours or accepted plans get an answer from the AI chat, drawn from your own pages. It asks for a name and number, and staff call back from your pipeline.

+29
more appointment requests each month after a year
See which pages fill your schedule

Each request is linked to the page behind it and what the visit was worth. Pantora uses that to decide which page to improve next.

$18,100
in monthly revenue from new patients after a year
AI website for medical practices

A practice website that answers new patients first

Your site starts from your providers, locations, and accepted plans. A designer polishes it with your office manager before launch.

  • Location pages
    Each office gets a page with hours, parking, and the areas it serves.
  • Every visit type, at every office
    Physicals, sick visits, and telehealth each get a page per location.
  • Google reviews on the site
    New Google reviews appear on your pages as patients post them.
  • Short request forms
    One question per screen, covering visit type, preferred times, and contact details.
  • AI chat that knows your practice
    It answers questions about hours and new-patient openings from your pages, then asks how to reach the visitor.
  • Automated SEO for Google and AI answers
    Pantora follows your rankings and AI answers, and drafts fixes for you to approve.
A Pantora website design.
Primary care services

Pages for the visits patients search for

People search for the visit they need. Your site gets a page for each one, at every office.

  • New-patient visits

    What the first appointment covers and how to transfer records.

  • Annual physicals

    Adult physicals and school forms, and how far ahead to book.

  • Same-day sick visits

    Whether you keep same-day openings and how to request one.

  • Vaccines and screenings

    Which vaccines and routine screenings you offer in the office.

  • Telehealth appointments

    Which visits can happen by video and how to book one.

  • Pediatric care

    The ages you see and how families book well-child visits.

Medical practice marketing guide

Getting found by patients who need a new doctor

What patients look for and what your site should say.

The questions new patients ask before they call

People looking for a new doctor usually start with two questions. Are you accepting new patients, and do you take their insurance? Put both answers on your homepage and every location page, along with hours and whether you see children. ChatGPT reads the same pages, so stating them plainly is the first step in local SEO for medical practices.

  • Which doctors near me take new patients?
  • Which primary care offices nearby take Medicare?
  • Where can I get a same-day appointment?
  • Which doctors nearby offer telehealth visits?
  • How do I switch to a new primary care doctor?

Give each provider a real profile

Patients want to know who they’ll see. Give each clinician a page with their training, board certification where it applies, and the languages they speak. Include physician assistants and nurse practitioners, not only physicians. When someone joins or leaves, update the site that week, because patients and AI assistants both treat it as the current roster.

Keep your insurance list current

An out-of-date insurance list sends patients elsewhere and leads to awkward calls. List the plans you accept by name, and update the page whenever a contract changes. If you see self-pay patients, say so and explain how they can ask about costs before a visit. A clear page here means fewer calls just to confirm coverage.

Make it easy to ask for an appointment

Most practices book in their own scheduling system, so the website should collect a clean request your staff can act on. A short form on your AI website asks for the visit type and preferred times, and your staff confirms by phone. Patients who’d rather talk can tap your number from any page. Every request lands in one lead pipeline, marked with the page that brought it in.

How Pantora improves the site over time

Pantora runs the questions local patients ask, such as who takes a certain plan or offers telehealth nearby, through ChatGPT and Google’s AI. It also watches your rankings and which pages bring in requests. When it finds a gap, it drafts a fix, like an updated insurance list, for you to approve. More on the AI growth engine.

AI marketing for practices

New pages and fixes, drafted after launch

Pantora watches local searches and the practices above you. Nothing it drafts goes live without your sign-off.

Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#1
ChatGPT
Recommended
Leads a month
61
Booked revenue
+93%
Watches your market
Rewrites and expands your site
Grows your business
Requests and revenue

More appointment requests and more revenue

Your dashboard shows the requests your website brings in and what those patients are worth.

Appointment requests per month
1.9×
more requests than your first month
New-patient revenue per month
+93%
more revenue than your first month
Free practice report

See where your practice ranks for new patients

The report compares you with the practices and clinics near you, at no cost. No card required.

Takes about a minute · Nothing changes on your site
What the report looks at for a medical practice
  • Where you rank for primary care searches in your area
  • Whether ChatGPT names your practice or another one
  • Which clinics and practices rank above you
  • Pages your site is missing, like telehealth or new-patient details

Questions practice managers ask

Short answers before you start.

Talk to our team

Its answers come only from what’s published on your site, such as hours and accepted plans. It then asks for a name and number so your front desk can follow up.

No. Pantora brings in appointment requests and shows where each came from. Records, scheduling, and billing stay in your current systems, and staff book each request as they do now.

Yes. Each provider gets a profile, and each office gets a page with its own hours and directions. Visit pages cover every area you serve, so patients near each office find the right one.

Not until you’re ready. We build the new site alongside the old one, and you pick the day to move your domain. Pantora’s AI marketing works on the site it hosts, so updates to insurance lists and provider pages start once you switch.

That varies with your market and how many practices compete for the same searches. Forms and chat can add requests soon after launch. Rankings and AI mentions move more slowly.

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