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AI marketing for general contractors

A website that shows how you run additions and remodels, built by us and improved by Pantora so more homeowners ask you to bid.

Hiring a general contractor means trusting one company with the whole project. Homeowners want to see how you run a job before they call. Pantora puts that on your website.

AI website for general contractors

A contractor website that shows how you run a job

Past projects, services, and service area are where we start, and a Pantora designer finishes it with you.

  • A page for each town you build in
    Every town you serve gets a page of its own, written for its housing.
  • Each project type in each town
    Additions in one town and structural work in another get separate pages.
  • Reviews from past clients
    Your Google reviews show on the site and stay current.
  • A project form in short steps
    One question per screen, with room for plans or photos.
  • AI chat trained on how you work
    Asked who pulls permits, it answers from your pages, then takes contact details.
  • SEO and AI answers, kept up for you
    Pantora keeps checking your rankings and AI mentions, and fixes arrive as drafts you approve.
A Pantora website design.
General contracting services

Pages for each project you run

An addition and a wall coming out are different searches, so each gets a page.

  • Home additions

    Bump-outs, second stories, and in-law suites.

  • Whole-house renovations

    Gut remodels, and how you sequence the trades.

  • Structural changes

    Load-bearing walls and open floor plans, with engineering and permits.

  • Garage conversions and ADUs

    New living space, where local zoning allows it.

  • Insurance and damage repairs

    Rebuilds after fire or water damage, working with the adjuster.

  • Permits and inspections

    Who pulls the permit and how inspections get scheduled.

How Pantora gets a general contractor more projects

Rank for additions and whole-house remodels

Your rankings on addition and renovation searches are tracked across your service area, and Pantora drafts pages when ChatGPT suggests other contractors.

#1
on Google for “general contractor near me”
Serious project questions turn into leads

Homeowners planning an addition have detailed questions. The chat answers from your published pages, asks for a name and number, and sends each lead to your pipeline.

+14
more project inquiries a month, twelve months in
See which pages lead to signed contracts

Each project lead carries its source and, once signed, the contract value. Pantora improves the pages behind your biggest contracts first.

$240,000
in signed contract value each month, a year in
AI marketing for contractors

Your contractor site keeps improving after launch

Contractor searches in your towns keep shifting, so Pantora drafts a page whenever it spots a gap.

Google Search
Google Maps
ChatGPT
Gemini
Competitor sites
Customer reviews
Google ranking
#1
ChatGPT
Recommended
Leads a month
25
Booked revenue
+127%
Watches your market
Rewrites and expands your site
Grows your business
General contractor marketing guide

How general contractors win more projects online

What homeowners check before hiring, and what your site should show.

How homeowners pick a general contractor

An addition or whole-house remodel is one of the biggest checks a homeowner writes, so they research for a long time. They read reviews and ask AI assistants what to look for in a contractor. By the time they call, they have a short list. Getting on it is the job of local SEO for general contractors.

  • What should I ask a general contractor before hiring?
  • Who pulls the permit on a home addition?
  • How long does a room addition take?
  • Can a contractor work with my insurance claim?
  • Is it cheaper to add on or move?

Project photos with the story behind them

For a general contractor, a photo of a finished room doesn’t show the work behind it. Homeowners want to know what the house looked like before and what it took. A short write-up on each project, like a second-story addition built while the family lived at home, answers that and gives Google the project type and town.

What a contractor’s website should explain

Homeowners mostly want to know how you run a job. Say who manages the schedule, whether you use your own crew or subcontractors, and how change orders work. Licensing rules for contractors vary by state and sometimes by city, so show whichever license numbers apply, along with your insurance. We put all of it on your general contractor website.

Explain permits before homeowners ask

Permits are one of the first worries with an addition or structural change. Rules are set locally, so your site doesn’t need to explain the law. It should say whether you pull the permits and deal with the building department. People ask AI assistants about this, and a clear page gives the assistant an answer that includes you.

How your contractor site improves

For a general contractor, Pantora keeps checking your rankings town by town and what ChatGPT says when someone asks for a general contractor nearby. When people near you start asking about garage conversions, it drafts that page, with the reason for it, for you to approve. The AI growth engine page shows how this works.

Project leads and revenue

More project leads and signed contracts

Project inquiries each month, and the contracts they become.

Project inquiries per month
2.3×
more inquiries than in month one
Signed contract value per month
+127%
more contract value than month one
Free contractor report

See which contractors rank above you

The report compares your site and rankings with the contractors near you, before you spend a dollar. No card required.

Takes about a minute · Nothing changes on your current site
What the report checks for a general contractor
  • Where you rank for addition, remodel, and renovation searches
  • Whether ChatGPT and Google’s AI mention you or another contractor
  • Which contractors near you rank higher, and why
  • The project types and towns your site doesn’t cover yet

Questions general contractors ask us

Clear answers before you start.

Talk to our team

A general contractor should start with an AI website that ranks and turns visitors into project inquiries. We build that site with you, and Pantora adds a chat that answers from your pages and handles the AI marketing that keeps it improving. Your estimating and project management software stays as it is, since Pantora isn’t construction software.

Yes. Every project inquiry a general contractor gets can trigger a text right away saying you received it, then a reminder for you to call if the homeowner hasn’t replied. You choose the steps and the hours they run. Each inquiry and follow-up stays in your lead pipeline with its source.

Yes. Homeowners want to know who will be in their house, so the site explains which trades you bring in and how you supervise them. You approve the wording before it goes live.

It can. Homeowners with fire or water damage search for a contractor who works with insurance adjusters. A page for that work and recent reviews help them find you, and those leads land in your pipeline.

Yes. We build the new contractor site alongside your old one, and a designer goes over it with you. Once you approve it, we move your domain to the new site.

The form and chat usually bring in more inquiries first, because visitors have more ways to reach you. Rankings and AI mentions move more slowly, and your dashboard shows all of it.

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