AI Marketing for General Contractors

Be The General Contractor AI Recommends.

When homeowners need a trusted contractor for their next project, they ask AI who to call. Pantora gets your general contracting business on that list and keeps you there.

See how you compare to your competitors

There are a lot of software companies, agencies and "10x your general contracting business" influencers pitching their wares to small businesses owners. You've probably tried some or listened to the claims, only to be underwhelmed or overwhelmed with complexity or cost. Unfortunately, that's a common reality for many general contractors and small business owners. High promises and under delivery from the "online nerds". We want to change that.

For more than 20 years our team at Pantora has helped small businesses across a variety of industries grow their businesses online. Today, people are using ChatGPT or reading Google's AI Overviews to find local businesses - so we built Pantora for you.

We invite you to give us a try and ask us any questions you may have. We'd be honored to earn your business and help you grow yours. Thank you.

Works with your existing Website!
AI SEO

AI-Optimized Website for General Contractors

A professionally structured site that presents your general contracting business exactly how AI needs to see it. Renovations, additions, project management—organized so ChatGPT and Google AI recommend you when homeowners need help.

Your AI Presence

A site built for how AI discovers general contractors

Clear services, project management expertise, and capabilities that make it easy for AI to recommend you for home improvement and construction projects.

A site built for how AI discovers general contractors
Visibility

Show Up When Homeowners Search for Contractors

Whether it's a kitchen remodel, room addition, or whole-home renovation, homeowners ask AI for recommendations. Pantora tracks your visibility across ChatGPT and Google AI so you know where you stand and how to improve.

Is AI showing ME?
General Contracting AI visibility dashboard showing how your business appears in AI recommendations
Is AI recommending ME?
General Contracting sentiment analysis showing customer trust and reputation across AI platforms
Sentiment

Build Trust Before the First Meeting

AI recommends general contractors it trusts. Pantora ensures your reputation shines across reviews and public sources, so homeowners feel confident choosing you for their projects.

Analytics

See Which Services Drive Leads

Track whether renovations, additions, or specific project types generate the most leads. Know which AI platforms and questions bring customers to your door.

Am I beating my local competitors?
General Contracting analytics dashboard tracking AI visibility performance and customer engagement
No guess work, no nonsense!
AI Recommendations

Know Exactly What to Fix

Pantora analyzes your general contracting business—your content, your competitors, your AI visibility—and tells you exactly what to improve to win more jobs.
Don't want to do it yourself? We'll do it for you (no additional charge).

HIGHVisibility

Expand answer for 'How do I know if I have a water leak?'

Add details about common signs like unexplained water bills, damp spots, and musty odors. Include when to call a professional vs. DIY checks.

MEDIUMContent

Add question about 'Emergency plumbing services'

Create content covering 24/7 availability, response times, and what constitutes a plumbing emergency. This query has high search volume.

MEDIUMAnswers

Improve answer for 'How much does a water heater cost?'

Add price ranges for different types (tankless, traditional, heat pump) and factors that affect cost like installation complexity and permits.

HIGHCompetitive

Differentiate from 'Roto-Rooter' on response time

Emphasize your faster local response times and same-day service. Competitor mentions 2-hour windows; highlight your 1-hour guarantee.

General Contracting Google Business Profile reviews and AI-powered response suggestions
Reviews

Lift Up Your Google Business Profile

Your 5 stars are the same as all your competitor's 5 stars. Replies are more critical than ever in growing your general contracting business with AI. Pantora connects to your Google Business Profile to craft professional, content-rich responses that AI assistants can utilize and potential customers will appreciate.

Ready to grow your general contracting business?

More visibility. More calls. More jobs.

Ready to be found?Try For Free
Have questions?Let's talk

Frequently Asked Questions

When homeowners are planning major projects, they increasingly ask AI assistants for contractor recommendations. AI gives them a short list of contractors to consider. If your business isn't on that list, you're invisible to these customers. Pantora ensures your general contracting business is structured and presented so AI confidently recommends you.
Homeowners ask AI questions like "Who's the best general contractor near me?", "How much does a kitchen remodel cost?", "Who can manage my home renovation?", and "What contractor has good reviews?" Pantora tracks these real questions and helps your business show up in the answers.
Pantora helps all types of general contracting businesses—from residential remodelers to custom home builders. Whether you specialize in kitchens, bathrooms, additions, or full renovations, Pantora optimizes your AI presence to attract the right customers.
Pantora is an AEO (Answer Engine Optimization) platform built specifically for home service professionals. We help local pros get recommended by AI assistants like ChatGPT and Google AI Overviews. Pantora builds your AI-optimized site, monitors your visibility, and gives you clear recommendations to improve.
No. Pantora creates an AI-optimized site that works alongside your current website, not instead of it. Your existing site continues to serve your customers. The Pantora site is specifically structured to help AI understand your general contracting business and recommend you more often.
The timeline varies depending on your existing online presence. Some businesses see improvements within a few weeks, while others need more time. AEO is an ongoing process—consistent optimization leads to sustainable growth in AI recommendations and customer calls.

General Contracting Guides & Resources

Expert resources to help your general contracting business improve AI visibility and get recommended by AI assistants.

How General Contractors Can Generate Leads with AI
How General Contractors Can Generate Leads with AI
Homeowners are asking ChatGPT and Google AI who they should trust for remodels and additions. Learn how general contractors can get recommended with the right listings, reviews, and AI-friendly project content.
General Contractor Marketing Strategies for the Age of AI
General Contractor Marketing Strategies for the Age of AI
Learn general contractor marketing strategies to get recommended in AI search results, earn higher-value renovation leads, and win projects with the trust signals homeowners look for.
What is SEO and AEO for local General Contractors?
What is SEO and AEO for local General Contractors?
Learn how SEO and AEO help general contractors get found on Google and recommended by AI tools like ChatGPT—using project pages, reviews, listings, and trust signals that win higher-ticket remodels.
How to get my General Contracting Business in ChatGPT?
How to get my General Contracting Business in ChatGPT?
A guide for general contractors who want to show up when homeowners ask ChatGPT who to hire for remodels and renovations—using reviews, listings, and website content.
View All Resources