Pantora

Research & Reports

Resources and Industry Insights for how to get your home service business recommended by AI assistants like ChatGPT and Google AI Overview.

52% of Consumers Now Use AI to Find Local Businesses, but 81% Check Before They Call
Research & Reports

52% of Consumers Now Use AI to Find Local Businesses, but 81% Check Before They Call

Half of consumers now use AI to find a local business. But 81% check reviews or another source before they call. Here's what they check and what to fix.
Natalie Frasier
Natalie Frasier
2026 AI Search Report: How Americans Use AI
Research & Reports

2026 AI Search Report: How Americans Use AI

Pantora research: 61% of Americans use AI, organic CTR down 61% with AI Overviews. Full data on consumer AI adoption and marketing impact.
Natalie Frasier
Natalie Frasier