At a glance
“I used to spend nights and weekends making updates to our website, trying to optimize for SEO and getting more leads.”
Ben Santos, Hamilton Tile
- Company
- Hamilton Tile provides complete bathroom remodeling, custom showers, and tile installation for homeowners north of Atlanta. Jason and Ben are certified tile installers with more than 300 jobs behind them.Visit hamiltontilega.com
- Industry
- Bathroom remodeling and tile
- Location
- Woodstock, Georgia
- Service area
- Woodstock, Canton, Roswell, Kennesaw, Marietta, Milton, Alpharetta, Holly Springs, and Ball Ground
- Uses Pantora for
- WebsiteGoogle reviewsInboxMobile app
- Customer since
- June 2026
Hamilton Tile provides complete bathroom remodeling, built with the industry’s best practices and components. Jason and Ben have consistently delivered high-quality results to their customers, with work they can stand behind.
The challenges came with getting in front of the right customers, capturing leads, and growing revenue. Ben handled the marketing himself, in the evenings and on weekends.
In June 2026 Hamilton Tile moved its marketing to Pantora. Pantora rebuilt the website, took over the weekly upkeep, and put reviews and new leads in one inbox that Ben checks from his phone.
“Pantora has automated everything for us.”
Results at a glance
- 3x more bookings over three months
- A 200% increase in new leads
- A new website with a page for every service and every town they serve
- 61 Google reviews answered, going back to 2017
- New leads answered from the job site, in the Pantora app
Complete bathroom remodels, built to last
Hamilton Tile handles the whole bathroom: the first conversation, design and material selection, installation, and a final walkthrough. They also build custom showers, install kitchen backsplashes and tile floors, and inspect tile work for homeowners.
Every job is built with the industry’s best practices and components. Jason has 27 years in tile installation and bathroom remodeling, Ben has been his partner for about 15, and both are certified by the Ceramic Tile Education Foundation. They take the time to prepare the surface, plan every transition, and waterproof behind the tile, so a shower holds up for years, not just on the day it’s finished.
That care shows in more than 300 finished jobs. Their Google reviews keep coming back to the same words: on time, neat, meticulous.
“We are tile guys with a passion and a purpose. A passion for building with material that truly stands the test of time and a purpose to provide our customers with a magazine worthy finished product.”
Great work doesn’t market itself
Homeowners who hired Hamilton Tile were happy with the result. The challenges came before the job ever started.
- 01
Getting in front of the right customers
Homeowners planning a remodel start on Google. Hamilton Tile needed to show up for those searches in every town it serves, not only in Woodstock.
- 02
Capturing every lead
Requests came in while Jason and Ben were on job sites. A homeowner who waits until evening for a reply may have hired someone else by then.
- 03
Growing revenue
More of the right jobs, without more hours. Ben was already spending nights and weekends on the website and SEO, and that could not scale.
A website that gets better every week
Before Pantora, keeping hamiltontilega.com current was Ben’s job. New pages, updates, and every attempt at better search rankings happened after work.
Pantora rebuilt the site from the ground up. There is a page for each service, from custom showers and bathroom remodels to kitchen backsplashes and tile repair, and a page for each of the nine towns they serve. Their Journal posts came across too, and old page addresses were redirected, so links that people and Google already had still work.
Every week Pantora checks the site, looks at what homeowners are searching for, and drafts improvements. That might be a stronger service page, a fix from the weekly check-up, or links from Journal posts to the services they mention. Each one waits in the inbox for Ben to approve.
Google reviews answered, all the way back to 2017
Hamilton Tile has more than 80 Google reviews and a 4.9-star rating, built up over years of jobs. Plenty of the older reviews had never had a reply.
Once Hamilton Tile connected its Google Business Profile, Pantora drafted a reply to each one in their voice. Ben read them, approved them, and they posted to Google. 61 reviews have now been answered through Pantora, the oldest from 2017.
New reviews now arrive in the inbox with a reply already drafted for Ben to approve or edit.
2h agoOne inbox for leads, reviews, and website changes
Before Pantora, leads, reviews, and website updates each lived somewhere different. Now they land in one place.
Each card says what happened and what Pantora suggests. A new lead from the website, a review reply to approve, a page update ready to publish, the weekly website check-up. Ben approves, edits, or dismisses each one, and the card is done.
Answering new leads from the job site
Tile work happens on job sites, not at a desk. The Pantora app on Ben’s phone tells him the moment a lead comes in, a review posts, or something in the inbox needs him.
He reads the lead and replies right there, and approves review replies and website changes from the same screen. The homeowner hears back while they are still comparing quotes.
“Now I just use the Pantora app on my phone, as new leads come in I can respond right away.”
What changed for Hamilton Tile
Within three months, Hamilton Tile was booking three times as many jobs, and new leads were up 200%. The website gets better every week, new reviews arrive with a reply ready to approve, and Ben no longer spends his evenings on marketing.
3x
more bookings in three months
200%
increase in new leads
61
Google reviews answered through Pantora
4.9
stars across 80+ Google reviews
“I used to spend nights and weekends making updates to our website, trying to optimize for SEO and getting more leads. Pantora has automated everything for us, now I just use the Pantora app on my phone, as new leads come in I can respond right away and our website is being auto optimized. We’ve had 3x more bookings over a period of just 3 months, I can’t recommend Pantora enough!”