People ask. 
Be the answer.

Pantora is an AEO (Answer Engine Optimization) platform built specifically for home service professionals. We help businesses like plumbers, electricians, HVAC technicians, and other local pros get recommended by AI assistants like ChatGPT and Google AI Overviews. Pantora scans your online presence, builds an AI-optimized site, monitors your visibility and sentiment, and gives you clear recommendations to improve. You can implement the changes yourself or let us handle everything for you.

Every Pantora account includes an AI-optimized website, visibility tracking across major AI platforms, sentiment monitoring, competitor insights, and personalized recommendations to improve your rankings. You also get access to analytics that connect your AI visibility to real customer activity.

Pantora offers straightforward pricing designed for small businesses. You can view our current plans on our pricing page.

Not at all. Pantora is built for busy professionals who don't have time to learn marketing software. We handle the technical work, from building your AI-optimized site to monitoring your visibility. The recommendations we provide are written in plain language, and if you'd rather not deal with them yourself, Pantora can implement them for you.

Getting started takes just a few minutes. You'll enter some basic information about your business, and Pantora will scan your existing website and online presence. From there, we build your AI-optimized site and begin monitoring how AI talks about you. You'll start receiving visibility data and recommendations right away.

Pantora is built for local home service professionals across a wide range of trades. This includes HVAC, plumbing, electrical, roofing, landscaping, painting, pest control, cleaning, flooring, handyman services, drywall, carpentry, garage door repair, gutter services, locksmithing, masonry, moving, remodeling, tree services, and window installation. If you're a pro who serves homeowners in your local area, Pantora is designed for you.

No. Pantora creates an AI-optimized site that works alongside your current website, not instead of it. Your existing site continues to serve your customers and support your brand. The Pantora site is specifically structured to help AI understand your business and recommend you more often. Think of it as an additional asset that boosts your visibility without disrupting what's already working.

The timeline varies depending on your business's existing online presence. Some businesses see improvements within a few weeks, while others require more time to build momentum. It's important to understand that AEO is an ongoing process, not a one-time fix. If you're expecting to immediately become the top recommended business for every relevant query, Pantora probably isn't the right fit. But if you're committed to allowing Pantora to continuously optimize your presence, implementing our recommendations, and celebrating steady, sustainable growth, you'll be well-positioned for lasting success.

AEO, or Answer Engine Optimization, is the practice of optimizing your business's online presence so that AI assistants like ChatGPT, Google AI Overviews, and other answer engines recommend you when someone asks for help. Unlike traditional search where users scroll through a list of links, AI gives users a direct answer with a short list of businesses to contact. AEO ensures your business is structured, described, and represented in a way that makes AI confident recommending you.

AI visibility refers to how often and how prominently your business appears when someone asks an AI assistant for recommendations in your service area. When a homeowner asks ChatGPT "Who's the best plumber near me?", AI pulls from various sources to generate its answer. If your business isn't visible to AI, you won't make that shortlist, and you'll miss out on customers who are actively looking to hire someone like you.

AI assistants pull information from multiple sources including your website, review platforms, directories, and other publicly available data. They look for businesses with clear, consistent information, positive sentiment, and content that directly answers what users are asking. AI favors businesses that are easy to understand, well-reviewed, and present themselves as trustworthy authorities in their field.

Sentiment is how positively or negatively your business is portrayed across the internet, primarily through reviews and public mentions. AI doesn't just count your reviews; it interprets the language and tone. If customers consistently describe you as reliable, professional, and easy to work with, AI picks up on that and becomes more confident recommending you. Negative sentiment, even from a few bad reviews, can push you down the list or off it entirely.

Traditional SEO focuses on ranking your website higher in search engine results so users click your link. AEO focuses on getting AI to recommend your business directly in its response, often before users ever see a list of links. With AI-powered search becoming more common, users are increasingly trusting the recommendations AI gives them rather than scrolling through results. AEO and SEO work together, but AEO specifically targets how AI interprets and presents your business.

More homeowners are turning to AI assistants to help them find service providers. Instead of browsing multiple websites or reading dozens of reviews, they simply ask "Who should I call to fix my AC?" and get a curated list. This shift means the businesses AI recommends get the calls, and those it doesn't mention get overlooked. If you're not optimizing for AI visibility, you're likely losing customers to competitors who are.

If your competitors are already optimizing for AI visibility, that's a sign you should be too. The good news is that AEO is still relatively new, and many businesses haven't caught on yet. Starting now puts you ahead of the curve. And even if competitors have a head start, Pantora identifies exactly where you can differentiate and outperform them. Consistent optimization and attention to your AI presence can close the gap faster than you might expect.